After running WRLDVW (summary at, I came to realize that ever-increasing inequality is pushing marginalized groups to pursue new value creation models that do not fit within capitalism. In a capitalist framework, businesses are the sole engine of value creation, and the perceived performance of a business (or its stock) drives investment decisions. In other words, capitalism represents one type of value creation model. Since the beginning of the 17th century, when the Dutch East India Company became the first known entity to publicly issue shares, capitalism has spread throughout the entire world, shaping all economic activity as we…

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As billions of people lack access to value-accruing assets, people will inevitably seek new models of value creation, no matter how outlandish the models may appear in the eyes of economic logic. With critical mass, these new models will materialize as legitimate value creation engines. As the population of internet users increases, this trend will inevitably accelerate, giving rise to entirely new value creation models (and on a frequent basis). The creation and success of cryptocurrencies and the recent unexpected surges in the stock of underperforming U.S. companies like GameStop and AMC (“meme stocks”) demonstrate this…

Brandon Ogbolu | |


Due to increasing inequality, capitalism is pushing marginalized groups to pursue new value creation models. The success of these models suggests we’re transitioning into a new economic system. As seen through the WRLDVW market, artificial value is an effective and virtually free mechanism that enhances human perception of value. Established institutions and brands should harness it to empower people in anticipation of the changing economic paradigm.


This document introduces “artificial value” as a concept that I assert represents the next stage of economic and psychological empowerment for humanity. Artificial value is the automated increase…

A lot of startup rhetoric revolves around “talking to your customers.” This is an obviously good way to know how the world recieves your startup. You might analyze likes, comments, direct messages, emails, and one-on-one conversations to gauge the extent to which your customers like your product and the associated pain points. But what’s missing here is the fact that people act differently when they know their identity is known vs. unknown. Typically, people are more honest when they know their feedback is anonymous.

Therefore, you should solicit as much anonymous feedback as possible. To do this, you can share links to surveys and explicitly state that the feedback is anonymous. This way, people can freely speak their mind without feeling that they’re hurting your feelings (if they know you or are an early-adopter and provide negative feedback).

My 2 cents ;)

The GameStop situation shows that value can be created based on completely made up artificial factors that have nothing to do with real-world business performance (or economics). This suggests something CRAZY: value creation is no longer dependent on scarcity. Scarcity says that valuable businesses perform the best within the market, and the least valuable businesses perform the worst (supply and demand framework). Scarcity is what underpins capitalism. We’re entering a new phase of capitalism that, at best, will be a hybrid of capitalism and artificial value. At worst, we won’t be able to recognize the new system whatsoever.

This concept…

Here’s what we strongly believe the future will look like:

Companies, universities, governments (countries, state, districts, and cities), hospitals, churches, hotels, museums — you name it — will all have their own WRLDVW, i.e. a market of artificial value. Their clientele/customers/residents will have the option to join. They’ll receive at least one digitally unique asset for free. The assets will accrue artificial value on a set schedule and according to the same logic (i.e. random between 1 and 5% of the prior day’s value). The value accrual schedule for each asset in the system will be publicly viewable (ensures transparency…

I recently wrote the following post in an Instagram story.

Ok guys, I know I harp and obsess over value on here, but here’s the crux of why. Understanding the nature of value is my special interest. It feels like a life calling. I strongly believe that artificial value is the next stage of economic and/or psychological empowerment (not sure how far out). I’ve seen it again and again that people care about things that aggregate — whether those things are real or artificial (and even when they know they’re artificial). What starts off as artificial becomes real.

But is…

To the WRLDVW community,

The tough decision was made to shutdown WRLDVW starting today. Raising money has been difficult, and without outside capital, I can’t sustain the business on my own.

​A lot of time, money, and energy has been poured into WRLDVW to do something different. But as a courtesy to our users, we’ll give refunds to those who made purchases. If you would like a refund, please forward me the receipt by December 22, 2020 to

In 2011, venture capitalist Marc Andreessen famously wrote that “Software is eating the world.” His premise was that every core industry faced an inevitable and irreversible transformation by software. Now, here at the end of 2020, I believe there’s a new force getting ready to run amok, and we’re pioneering it at WRLDVW. Artificial value will soon eat the world.

What is artificial value? Artificial value is an automated increase in the value of digital assets/products when certain criteria are met. In the case of WRLDVW, assets gain artificial value each day they’re owned. …

Since launching WRLDVW (pronounced worldview) on March 24th, many people have reached out to better understand exactly what the platform is and how they might benefit from it. From the beginning, WRLDVW has been a project that reimagines the nature of value. We believe that there is a rigid hold on 1) the definition of value and 2) who can access said value.

Within societies across the world, there is a pronounced route through which one acquires value. Educational attainment, job status and income, inheritance, and ownership and investments are by and large the primary modes of value acquisition. Unfortunately…

Brandon Ogbolu

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