Seek out anonymous feedback for your startup

A lot of startup rhetoric revolves around “talking to your customers.” This is an obviously good way to know how the world recieves your startup. You might analyze likes, comments, direct messages, emails, and one-on-one conversations to gauge the extent to which your customers like your product and the associated pain points. But what’s missing here is the fact that people act differently when they know their identity is known vs. unknown. Typically, people are more honest when they know their feedback is anonymous.

Therefore, you should solicit as much anonymous feedback as possible. To do this, you can share links to surveys and explicitly state that the feedback is anonymous. This way, people can freely speak their mind without feeling that they’re hurting your feelings (if they know you or are an early-adopter and provide negative feedback).

My 2 cents ;)


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